internship experience/work

I am currently serving as a Social Media Manager at Clear Path Ventures in Old Lyme, CT since May 2023. In this role, I excel in executing comprehensive social media management strategies across prominent platforms including LinkedIn, Instagram, and Facebook. I take pride in my ability to cultivate and expand a substantial and engaged follower base across all social channels. Utilizing tools like Canva, I develop compelling and impactful content that effectively promotes an upcoming book while driving significant audience engagement. A key facet of my approach involves conducting thorough market research, allowing me to extract valuable insights that play a pivotal role in shaping data-driven and highly targeted social media strategies.

Throughout my internship at Mayborn Group Limited in Stamford, CT, I engaged in dynamic market research, meticulously assessing our competitors' brands. This involved in-store visits where I assessed product placement, pricing strategies, and packaging approaches. I then channeled these insights into compelling PowerPoints and confidently delivered high-level presentations to the marketing team.

I orchestrated cohesive collaboration within the intern team, conducted meetings to strategize the social media marketing pipeline, scheduling, and content for postings. I crafted a captivating marketing plan and aesthetic to captivate both children and parents, fostering meaningful engagement. I was in charge of managing social media platforms including Instagram, and Facebook. Using Canva, a graphic design platform, I created specialized advertisements tailored for Instagram, further amplifying our outreach and impact.

I specialize in developing and executing compelling email marketing campaigns for clients, utilizing the Mailchimp and Constant Contact platforms. My role involves crafting engaging content through the graphic design platform Canva to enhance the visual appeal of the emails. Additionally, I conducted thorough research to identify publications and websites that aligned with the specific needs of each client. To optimize email deliverability, I proactively researched strategies to reduce bounce rates within Constant Contact. Through a systematic approach, I eliminated unnecessary contacts, contributing to an overall enhancement in the effectiveness of our email outreach efforts. I developed a compelling marketing pitch, showcasing my ability to strategically craft persuasive narratives and tailor messages to specific target audiences. I utilized research and creativity to draft impactful proposals, demonstrating a keen understanding of effective communication in marketing contexts.